Released on: October 18, 2007, 8:08 pm

Press Release Author: National Mail Order Association (NMOA)

Industry: Small Business

Press Release Summary: 500 small to midsize businesses will get a free membership in
National Mail Order Association

Press Release Body: In a rare showing of "giving back," a successful direct
marketing entrepreneur wants to help others with their business by sponsoring their
membership in the National Mail Order Association (NMOA). "The NMOA helped me
significantly to become successful," says the generous entrepreneur that wishes to
remain anonymous. "And my desire now is to help others in this business become more
successful, and I think the NMOA can help many of them get to the next level."

Mail order, now commonly referred to as direct marketing, is a trillion-dollar way
of conducting business. In a recent report by the Direct Marketing Association (DMA)
direct marketing generated some $1.93 trillion in incremental sales in 2006. And
online sales are reported as increasing with an overall 20 percent growth rate. In
2006 direct marketing accounted for 10.3 percent of total US gross domestic product
(GDP).

And direct marketing is not just for big companies, according to a study prepared
for the Small Business Administration (SBA), 53 percent of small business in the
U.S. are "home based" businesses. And the number of new home businesses is on the
rise; according to a report issued by the U.S. Census Bureau, the number of
businesses with one or more owners but no paid employees grew nationwide from 17.0
million in 2001 to more than 17.6 million in 2002, a growth rate of 3.9 percent.

"Some of the greatest mail order companies in America have been started by
entrepreneurs at home." says John Schulte, President of the National Mail Order
Association (NMOA), and author of the book Direct Marketing Toolkit. "And with the
advent of the Internet, mail order has been launched into the twenty-first century.
What many people don't understand is that when you're running a home-based business,
all your marketing efforts are really direct marketing and mail order based."

The sponsored memberships will be awarded to the first 500 businesses applying that
utilize one or more direct marketing methods for selling products to consumers or
businesses. i.e. Catalogs, Direct Mail, Web Store, Magazine or Newspaper Response
Advertisements, TV or Radio Response Advertisements. The sponsored membership is
only open to retailing merchants that are already in operation. Size of business or
length of time in business will not be a determining factor.

Businesses wishing to apply for the sponsored NMOA membership can go to the NMOA
website www.nmoa.org and click on "Join Now."


Web Site: http://www.nmoa.org

Contact Details: John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org